Easy's league of makers challenge recap
I always had more product ideas than I could ever bring to life. So when a LinkedIn post inviting people to join a free course about validating and scoping ideas passed my feed, I hit that “join” button right away.
The format
Liga Twórców Easy (Easy’s League of Makers) is a free product challenge for digital creators, run by the team behind easy.tools . A few hundred people are actively participating on a weekly basis, with almost a thousand registered to the WhatsApp community group. The format has two parts:
Kickstart – 25-lesson course that unlocks one article per day. It walks you through the full product lifecycle: from picking and validating an idea, through defining a unique value proposition, all the way to planning what comes after the launch.
The League – every Sunday people submit an update on what they did and what they learned. Other participants can then vote on the updates (upvote, flag for improvement, or award badges). The ranking is built, and the top 10 each month get an invite to a 2-hour mentoring session.
Each month has a dedicated theme (February was about product idea validation, March about ad campaigns) with special lessons and live expert sessions. The whole thing is surprisingly well put together for something that’s completely free.
The excitement
My initial motivation behind joining the course was to scope a specific product idea I had in mind, build an MVP, and get it out to the world.
The first lesson came with two AI skills: one for scoping product ideas, the second for creating 72-hour action plans. I saved these skills in a new repo for Claude Code to use, and played with them right away while also working on a PoC of my new product.
This workflow showed me that:
- My great idea had quite a few holes in the reasoning.
- With the issues fixed, the implementation would be much harder than I anticipated.
- This is still something worth going after.
Then I lost interest. One lesson a day, repeated over a few weeks? Sounds like no fun.
The deep-dive
After 20 days passed, I got back on the interest wave. With 20 lessons unlocked, I could sit down and do a proper deep work session. The 12-hour hyperfocus kind.
Going through the content changed my approach completely. Knowing that my initial idea was bigger than anticipated, I brainstormed a few different ones. While doing it, I noticed my Claude skills missed references to some of the course materials.
So I downloaded all the course content and stored it in the repo (I hope the authors won’t mind, as there’s a “Download as markdown” link in every lesson). I tweaked the skills, created CLAUDE.md with info about the materials structure, and translated them to English (the course is in Polish).
Without really planning it, I ended up with my personal AI assistant for creating product ideas.
The beginning
I started the course with a plan to build a specific product. Instead, the course knowledge saved me tons of time by showing that building it would be a waste of time.
So the outcome I got from the course is the toolkit itself. I ended up with three Claude skills built on top of the course content:
- Product assistant — brainstorming and challenging product ideas
- General assistant — guides the process to create “72-hour action plan”
- Growth assistant — post-launch growth consulting: SEO, marketing, etc.
Each skill has a table with references to specific course materials. Nothing fancy, but with the small size of materials it works just fine.
The combination of live WhatsApp group, weekly updates, badges, and ranking makes the whole thing feel like a game. And it’s been a fucking great one.
PS. The whole wyzwanie.easy.tools is one of my favourite marketing cases recently. There’s just the perfect number of mentions of easy.tools products in the materials, always in matching context. You get genuinely useful content and they get some leads.